VALERIE GELLER is a broadcast consultant and president of Geller Media International, working with news, talk, information and personality programming for radio and television throughout the world. Clients include the BBC, ABC, Univision, and many many more in both commercial and public broadcasting.  Over the past 17 years, Geller has worked with and trained broadcasters at more than 500 stations in 28 countries.  A former broadcast board member of the Associated Press, program director of top rated WABC in New York, news director in San Francisco, and executive producer at KFI in Los Angeles, Geller explains, "This book is based on just three ideas: Tell the Truth, Make it Matter and NEVER Be Boring!  Creating Powerful Radio is Geller's third book, her first with Focal Press!